How do I send to (or exclude) certain email addresses when sending a campaign?

Typically, to include (or exclude) certain email addresses from a campaign, you’d want to segment by email address. In the Campaign Builder, you can use up to 5 conditions to segment your list. If you have more than 5 email address to include, though, you could use groups or another field in your list to segment people with common interests, location or some other information.

What if my list members don’t have some common piece of information?

Sometimes, you want to exclude some email addresses without adding a list field or creating groups. Maybe you have a list of email addresses who signed up for information from one department in your company, but opted out of receiving information from other departments. MailChimp already manages unsubscribes and bounces automatically for each list, but maybe you want to exclude some people from a particular campaign or series of campaigns without removing them from your list entirely. Enter static segments, which are a way to include or exclude a group of email addresses quickly.

A static segment doesn’t rely on other list data, such as merge fields or groups, and there’s no limit to the number of static segments that can be created. Static segments are usually created through the MailChimp API or apps like Hairball and Goooal that utilize the API. You can also quickly create a static segment in your account.

Create a Static Segment

  1. In your MailChimp account, go to the Lists page.
  2. Click view list for the list you’re working with.
  3. Hover over List Tools and select Static Segments.
    List Tools Drop Down MenuList Tools Drop Down Menu
  4. Select Create Segment.
  5. Give your segment a name. It’s good to use something descriptive like “Exclude from Product Announcements” so you know who is being included in this static segment.
  6. Enter the email addresses for your segment, each on a separate line. You can copy and paste from Excel, for example, or a text file if you have one. Just be sure that the email addresses are each on a different line, with no punctuation separating them.
    Create Static SegmentsCreate Static Segments
  7. Click Save to save the static segment.

Send to a Static Segment

When you’re ready to send, there are two options to use your static segment:

  1. From the Static Segments page:
    1. Head back to Lists > View List > List Tools > Static Segments.
    2. Click Send to Segment for the segment you want to use.
      Send to Segment ButtonSend to Segment Button
    3. Choose the type of campaign you want to create.
    4. If you chose a regular campaign, the segmenting criteria will be pre-filled with the segment you selected. If you picked RSS-to-Email or an A/B Split campaign, you’ll need to fill in some information in the first step and proceed to Step 2 to see the segmenting criteria. Click use segment to proceed to the next step.
  2. From the Campaign Builder:
    1. Create a new campaign, or edit an existing draft campaign.
    2. In Step 1 (Step 2 for RSS-to-Email and A/B Split campaigns), choose to send to a segment of your list.
    3. Select Static Segment in the first drop down menu.
    4. In the second drop down menu, select member is part of to include members of the static segment or member is not part of to exclude members of the static segment.
      Static Segment ConditionsStatic Segment Conditions
    5. Pick the name of your static segment in the third drop down.

Suppression List Support

In some email marketing programs, you can create what’s called a suppression list. Static segments can be used for this, but be careful that you’re not keeping people on your list who don’t want to receive any communications from you/your company. Those people should be unsubscribed from your list instead, to ensure that you don’t email them accidentally. Static segments are designed to help you create a list of recipients for a specific campaign or series of campaigns without affecting your list data. You won’t be able to add anyone to a static segment who has unsubscribed or been cleaned from your list, or that isn’t already on your list.

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yay! an easier way.


2 thoughts on “How do I send to (or exclude) certain email addresses when sending a campaign?

  1. Thanks a lot. This is exactly what I was looking for. Your advice held up and helped me find what I needed even after 4 years. That’s saying a lot in this age when it comes to topics like How To Use x-software. Kudos and thanks again.

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